Industries / CME
CME
Redefining Media Success with Advanced AI, Data, and Automation Solutions

CME
Redefining Media Success with Advanced AI, Data, and Automation Solutions
Industries / CME
The Communication, Media, and Entertainment (CME) industry is experiencing a significant shift. Traditional and new media are converging, creating a dynamic landscape where consumers demand personalized, immersive, and engaging experiences. From streaming services and social media to Metaverse, Web 3.0, online gaming, and on-demand services, the options are endless. This evolution has disrupted traditional media models, compelling Communication Service Providers (CSPs) to adapt at an unprecedented rate. As traditional media faces displacement, CSPs are actively seeking innovative paths to maintain relevance and enhance their role in consumers' lives.
Celebal Technologies, a leading IT solutions provider, understands the critical need for continuous innovation and audience engagement. We empower CME enterprises to thrive by leveraging advanced technologies, data-driven insights, and agile strategies. Our suite of AI-powered solutions redefines the possibilities in the CME industry, changing how content is created, distributed, and consumed.
Empowering Enterprises to Shine in the Digital World
As the Media and Entertainment industry evolves, the demand for innovation and engagement intensifies. Join us on this exciting journey as we redefine the boundaries of what's possible in a digital world.

SAP STARGenAI CoPilot

Unity Catalog

GenAI Based Chatbot

Video Analytics

Social Media Monitoring & Analysis

Revenue Prediction

New Content Generation

TV Ratings data analysis
🔵How Celebal Tech Helps?
🔵What Sets Us Apart?

Customized Solutions
Tailored to meet the needs of each client.

Agile Methodology
Rapid development and deployment.

Focus on ROI
Delivering measurable results and maximizing value.
Our CME Industry Success Stories

Transforming Data Management for a Leading Media Company
Collaborating with Databricks, we helped a media giant overcome challenges posed by an outdated platform, obsolete technologies, and disconnected data silos that hindered access and governance, despite managing over 100M monthly web visits. By modernizing their data management through Talend migration, cost reduction measures, and runtime optimization, we enabled the organization to achieve significant impact, including 2000 ML models in production, 2M daily recommendations, and $6M in IT cost savings, transforming their ability to harness data insights at scale.

Elevating OTT Platform Performance
A leading OTT platform faced performance issues with Hive queries and struggled to meet SLAs on costly on-premises clusters. Operational automation complexities added to the challenges for the data platform team managing platform analytics efficiently. Collaborating with Databricks, the transition to a new platform was initiated, migrating existing workloads and optimizing Airflow DAGs to leverage Databricks jobs, resulting in enhanced performance and operational efficiency. The transformation led to a remarkable 10x speed increase in DAGs and a 50% boost in data processing and performance enhancements.

Overcoming Operational Inefficiencies in the Fast-Paced Media Landscape
One of the leading media enterprises faced challenges with transparency, compliance, digital disruption, and profitability. Partnering with Celebal Technologies, they implemented solutions to optimize their framework, streamline infrastructure, and enhance financial tools. The result was a significant 26% increase in operational efficiency, positioning the organization for success in a rapidly evolving landscape.
Partner with Celebal Tech to Turn Innovation Into Real-World Impact
Get ready to redefine your digital journey in the CME space.
