Celebal Technologies

Industries / CME

CME

Redefining Media Success with Advanced AI, Data, and Automation Solutions

The Communication, Media, and Entertainment (CME) industry is experiencing a significant shift. Traditional and new media are converging, creating a dynamic landscape where consumers demand personalized, immersive, and engaging experiences. From streaming services and social media to Metaverse, Web 3.0, online gaming, and on-demand services, the options are endless. This evolution has disrupted traditional media models, compelling Communication Service Providers (CSPs) to adapt at an unprecedented rate. As traditional media faces displacement, CSPs are actively seeking innovative paths to maintain relevance and enhance their role in consumers' lives.

Celebal Technologies, a leading IT solutions provider, understands the critical need for continuous innovation and audience engagement. We empower CME enterprises to thrive by leveraging advanced technologies, data-driven insights, and agile strategies. Our suite of AI-powered solutions redefines the possibilities in the CME industry, changing how content is created, distributed, and consumed.

Empowering Enterprises to Shine in the Digital World

As the Media and Entertainment industry evolves, the demand for innovation and engagement intensifies. Join us on this exciting journey as we redefine the boundaries of what's possible in a digital world.

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SAP STARGenAI CoPilot
Get instant KPI answers: Ask in natural language, and our bot translates it into optimized SQL queries, providing immediate visualizations and performance insights for data-driven decisions.
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Unity Catalog
Celebal Tech's Unity Launcher automates Unity Catalog Migration by 70%, simplifying steps, ensuring data integrity, and providing real-time governance dashboards.
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GenAI Based Chatbot
Our GenAI chatbots transform customer engagement with 24/7 personalized support. Using NLP and ML, they understand context, anticipate needs, and provide accurate, timely responses.
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Video Analytics
Our video analytics solutions, powered by computer vision and deep learning, deliver actionable insights into viewer behavior. Understand audience engagement, optimize content & maximize impact.
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Social Media Monitoring & Analysis
Understand audience sentiment & trends with our social media monitoring tools. We provide real-time insights for informed content strategy, crisis management & brand reputation enhancement, empowering data-driven decisions.
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Revenue Prediction
Accurately forecast future revenue with our industry-specific models leveraging historical data, market trends, and machine learning. Empower informed decisions, optimize resources, and drive sustainable growth.
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New Content Generation
Our AI/ML/NLP tools transform CME content creation by generating storylines, adapting content, streamlining storyboarding, and producing visuals. We accelerate production and enhance creativity with partners like Databricks and OpenAI.
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TV Ratings data analysis
Empower CME enterprises with audience insights through TV ratings and data analysis, optimizing advertising, content, and programming for improved competitiveness.

🔵How Celebal Tech Helps?

Unify Your Data

We help you build a modern data platform that integrates data from all sources, providing a single source of truth for decision-making.

Personalize Experiences

Our AI-powered solutions enable you to deliver personalized content recommendations, targeted advertising, and engaging user experiences.

Accelerate Content Creation

We leverage AI and automation to streamline content creation workflows, reducing time-to-market and increasing content output.

Optimize Revenue

Our revenue prediction models, and optimization strategies help you maximize revenue from all sources, including subscriptions, advertising, and licensing.

Embrace Innovation

We help you navigate the evolving technology landscape and leverage the latest advancements to gain a competitive advantage.

🔵What Sets Us Apart?

Customized Solutions

Tailored to meet the needs of each client.

Agile Methodology

Rapid development and deployment.

Focus on ROI

Delivering measurable results and maximizing value.

Our CME Industry Success Stories

Transforming Data Management for a Leading Media Company

Transforming Data Management for a Leading Media Company

Collaborating with Databricks, we helped a media giant overcome challenges posed by an outdated platform, obsolete technologies, and disconnected data silos that hindered access and governance, despite managing over 100M monthly web visits. By modernizing their data management through Talend migration, cost reduction measures, and runtime optimization, we enabled the organization to achieve significant impact, including 2000 ML models in production, 2M daily recommendations, and $6M in IT cost savings, transforming their ability to harness data insights at scale.

Elevating OTT Platform Performance

Elevating OTT Platform Performance

A leading OTT platform faced performance issues with Hive queries and struggled to meet SLAs on costly on-premises clusters. Operational automation complexities added to the challenges for the data platform team managing platform analytics efficiently. Collaborating with Databricks, the transition to a new platform was initiated, migrating existing workloads and optimizing Airflow DAGs to leverage Databricks jobs, resulting in enhanced performance and operational efficiency. The transformation led to a remarkable 10x speed increase in DAGs and a 50% boost in data processing and performance enhancements.

Overcoming Operational Inefficiencies in the Fast-Paced Media Landscape

Overcoming Operational Inefficiencies in the Fast-Paced Media Landscape

One of the leading media enterprises faced challenges with transparency, compliance, digital disruption, and profitability. Partnering with Celebal Technologies, they implemented solutions to optimize their framework, streamline infrastructure, and enhance financial tools. The result was a significant 26% increase in operational efficiency, positioning the organization for success in a rapidly evolving landscape.

Partner with Celebal Tech to Turn Innovation Into Real-World Impact

Get ready to redefine your digital journey in the CME space.

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