Industries / Retail & CPG
Retail & CPG
Personalized Retail Experiences and Optimized Supply Chains Through AI Automation
Retail & CPG
Personalized Retail Experiences and Optimized Supply Chains Through AI Automation
Industries / Retail & CPG
The retail and CPG world is in constant flux. E-commerce, sustainability concerns, and global events disrupt supply chains and shift consumer expectations. Celebal Technologies helps you navigate the changing world of retail and CPG. We offer AI solutions that let you personalize the customer journey with tailored recommendations and targeted marketing. Optimize your supply chain, manage inventory well, and become more resilient. Use your data to make smart decisions and grow your enterprise with our advanced solutions for demand forecasting, personalized promotions, customer segmentation, supply chain visibility, and fraud detection.
Navigating Change in Retail & CPG:
The Biggest Challenges
Changing Consumer Behavior
- E-Commerce Growth
- Sustainability Concerns
- Shifting Preferences
Supply Chain Disruptions
- Geopolitical Tensions
- Unforeseen Events
- Complexity and Costs
Competitive Dynamics
- Intense Competition
- E-commerce Disruption
- Need for Innovation
Data & Technology
- Data Explosion
- Technology Adoption
- Digital Transformation
End-to-End Retail & CPG Solutions:
Addressing Key Challenges with AI
Hyper-personalization
Create tailored experiences for each customer across all touchpoints. AI-powered solutions analyze customer data and behavior to deliver personalized recommendations, promotions, and content, ensuring every interaction is relevant and engaging. This addresses the challenge of meeting diverse and evolving customer expectations in a competitive market.
Innovative Marketing and Campaigning
Develop data-driven marketing strategies that resonate with your target audience. AI solutions enable targeted advertising, effective brand management, and campaign optimization to maximize reach and impact. This helps overcome the challenges of intense competition and shifting consumer preferences by delivering personalized and effective marketing messages.
Intelligent Contact Center
Transform customer service with AI-powered contact center analytics and chatbots. These solutions provide real-time insights into customer interactions, enabling optimized service delivery, personalized support, and efficient issue resolution. This addresses the challenge of providing support and meeting customer expectations for quick and effective help.
Optimized Back-Office Management
Streamline back-office operations with AI-powered automation. Solutions automate tasks like procurement, internal communications, and helpdesk functions, freeing up valuable time and resources. This helps combat supply chain disruptions and inflationary pressures by reducing costs, increasing efficiency, and improving operational agility.
Data-Driven Decision Making
Make informed decisions based on data-driven insights. AI solutions analyze vast amounts of data, including user-generated content, to provide valuable insights into customer behavior, market trends, and operational performance. This allows you to tap into your data's full potential, identify opportunities, and make strategic decisions that drive growth and profitability.
Automation Through Innovation
Automate repetitive tasks and processes with AI. Solutions automate product descriptions, marketing emails, and onboarding processes, increasing efficiency and freeing up your team to focus on higher-value activities. This addresses labor shortages and helps optimize resource allocation for maximum productivity.
Retail Workforce Management
Optimize your retail workforce with AI-powered solutions. Tools enable efficient scheduling, performance tracking, and task assignment, ensuring that your team is always working at its best. This helps address labor shortages, improve employee satisfaction, and enhance overall productivity.
Consumer Goods and Retail Specific Solutions
Offer solutions specifically tailored to the unique needs of the consumer goods and retail industries. Expertise in these sectors allows for targeted solutions that address your specific challenges and opportunities, helping you achieve your enterprise goals and stay ahead of the competition.
Plug-and-Play AI:
Optimize Your Retail & CPG Operations
Effortlessly integrate AI-powered solutions to enhance customer experiences, streamline operations, and drive growth.
Marketing
- Product Stories:Generate compelling product descriptions automatically.
- Image Generation:Create high-quality product visuals effortlessly.
- Campaign Optimization:Fine-tune campaigns with AI-driven insights for maximum impact.
Supply Chain
- Demand Forecasting: Accurately predict demand to optimize inventory.
- SKU Replenishment: Automate stock management for optimal levels.
- Assortment Planning: Optimize product mix and placement for maximum sales.
- Trade Promotion Optimization: Maximize the effectiveness of promotions.
Customer 360
- Personalization: Deliver tailored product recommendations and offers.
- Contact Center Analytics: Gain insights from customer interactions to improve service.
- SVOC (Single View of Customer): Create a unified view of customer data for better understanding.
Bridging the Data Divide: From Silos to a Unified Retail & CPG System
The Challenge
Data silos hinder a complete view of your customers, operations, and market trends, limiting your ability to extract meaningful insights.
Our Vision
Reimagine the retail and CPG landscape by creating a more sustainable and innovative future for your enterprise.
Our Approach
- Establish a robust Data Ops Pipeline to Ingest, Transform, and Contextualize data from various sources.
- Utilize a Best Fit Tech Stack, incorporating tools like Databricks, and employing a Common Metadata Tooling strategy.
- Create a One Data Estate, a unified data platform that enables you to overcome the limitations of data silos.
- Offer an AI Copilot to assist with tasks such as Orchestration, Prompt Engineering, Standardization, Plugins, Data Augmentation, Explainable AI, LLMOps, Domain Adaptation, and Multi-modal Generation.
Use Cases
- Supply Chain Optimization
- ERP Integration
- Asset & Process Automation
- Quality Management
- Recall/Warranty/RCA
- Early Defects Detection
- BOM Explosion
Capabilities
- Digital Collaboration
- Metaverse
- Digital Twin
- Low Code/Pro Dev
- Enterprise Analytics
Benefits
- Gain a 360-degree view of your customers
- Optimize your supply chain
- Personalize customer experiences
- Make data-driven decisions
- Accelerate innovation
- Deliver tangible results
Success Stories: Optimizing the Retail & CPG Industry with AI
Challenge
- A global beverage manufacturing company faced challenges with fragmented data sources across its various regions.
- They sought to streamline their data management and migrate to the Azure framework to create a unified analytics platform and improve operational efficiency.
Outcome
- Improved access to data source for reporting and analysis.
- Consolidation of multiple data sources.
- A fully customizable platform to address specific enterprise needs.
- Simpler, customizable, and collaborative end-user interfaces.
Solution
- A solution leveraging Industry Data Models (IDM) on Azure Synapse Analytics was implemented.
- Azure Databricks was utilized for efficient data transformations.
- Both SAP functional and technical expertise was provided to understand the company’s enterprise requirements and architectural design.
- Pre-built accelerators were used to help the company understand and map standard IDM models on Azure to their SAP systems.
Accelerate Growth with AI-Powered Precision
Personalize the customer journey, optimize your supply chain, and make smarter, data-driven decisions.
